A complete list of PUMA basketball endorsement stars

PUMA’s signing strategy in the basketball field in recent years has been unique. By signing players with both strength and personality, it has created a highly recognizable basketball product line.

The following are PUMA’s current main basketball endorsement stars and their cooperation highlights:

1. LaMelo Ball

Signing time: 2020 (5 years $100 million)

Signature shoes: MB.01, MB.02, MB.03

Features: Avant-garde design, replaceable ID card, anime co-branded

2. Breanna Stewart

Signing time: 2023

Signature shoes: Stewie 1 (to be released in 2024)

Breakthrough: The first pair of women’s exclusive basketball shoes, adjustable ankle support

3. Michael Porter Jr.

Signing time: 2021

Exclusive PE: Clyde All-Pro “MPJ” Player Edition

Features: Optimized arch support for injury history

4. Kyle Kuzma

Signing time: 2019

Role: Trendy cross-border endorsement

Cooperation: PUMA x Awake NY joint series

5. Danny Green

Signed: 2020

Contribution: Assisted in testing the Nitro Foam midsole adjustment

Legendary collaboration

Walt “Clyde” Frazier

Inspiration from the classic Clyde series

The replica incorporates elements of the 70s jerseys

PUMA’s basketball endorsement lineup is centered on youth and personalization. In the future, it may continue to expand the new generation of stars and consolidate its “anti-traditional” brand image.